In this eye-opening episode of Embracing Flow, Heather welcomes Alyx Coble-Frakes—CEO and founder of The Agenda Period app—to share how aligning with her menstrual cycle helped her increase profits, deepen her self-awareness, and spark a femtech movement. From her unforgettable first-period story (complete with a cardboard tampon applicator!) to tracking ovulation and discovering her sales patterns, Alyx walks us through the "big magic" moments that led her to build a product line and platform around cyclical living. You'll also hear about her latest venture, Ritual—a revolutionary line of cycle-aware perfumes designed to work with your hormones, not against them. Whether you're new to cycle syncing or already obsessed with living in flow, this conversation will inspire you to rethink productivity, scent, self-care, and success.
🎧 What you’ll hear in this episode:
00:00 – Welcome and ovulation energy vibes
01:00 – Alyx’s hilarious and horrifying first-period story
06:30 – From reproductive health posters in college to period CEO
09:00 – The exotic dancer study that uncovered a 30% sales boost
10:30 – Aligning business strategy with hormonal phases
12:00 – How The Agenda Period planner turned into a powerful app
15:00 – Why most period tracking apps fall short
16:30 – Introducing Ritual, the first perfume line made for your cycle
20:00 – The science of scent, hormones, and mood
25:00 – Cycle awareness beyond menopause
27:00 – Study tips for teens and hormone-based learning
30:00 – Men vs. women: why we “don’t get” each other
36:00 – White Diamonds, anyone? Rethinking postmenopause scents
39:00 – How to create a life you don’t need to escape from
41:00 – A permission slip to put yourself back in the center
🧠 Key Takeaways:
Our cycle affects everything from confidence to cash flow—if you know how to work with it.
Most products are not designed with female biology in mind—but they should be.
Aligning business, lifestyle, and even your scent with your cycle can radically shift your day-to-day energy.
You don’t have to be menstruating to benefit from cyclical awareness—your body still flows even in menopause.
✨ Mentioned in this episode:
Ritual Perfume Kickstarter (link in show notes)
Big Magic by Elizabeth Gilbert
White Diamonds by Elizabeth Taylor (…kind of 😂)
👑 Connect with Alyx Coble-Frakes:
Alyx Coble-Frakes is the CEO and Founder of The Agenda, a groundbreaking app designed to empower women by helping them understand and optimize their lives around their menstrual cycles and hormonal health.
With a background as a health coach and entrepreneur, Alyx has dedicated her career to creating solutions for the often-overlooked challenges women face, including perimenopause. The Agenda combines science, technology, and lived experiences to provide actionable insights for women, offering them greater control and clarity over their health.
Alyx has been featured on national TV, podcasts, and in magazines, showcasing her expertise in female hormonal health and her mission to change the narrative around women’s health.
Website: https://www.theagendaperiod.com
Social Media Links:
Facebook: https://www.facebook.com/TheAgendaPeriod
Instagram: https://www.instagram.com/theagendaperiod
Linkedin: https://www.linkedin.com/in/alyx-coble-frakes